Product Development: An Analysis from the perspective of supply chain integration.

• Grant number: 10/19757-6
• Support Opportunities: Scholarships in Brazil - Doctorate
• Start date: May 01, 2011
• End date: February 28, 2014
• Field of knowledge: Applied Social Sciences - Administration - Business Administration
• Principal Investigator: Ely Laureano Paiva
• Grantee: Luciano Castro de Carvalho
• Host Institution: Escola de Administração de Empresas de São Paulo (EAESP). Fundação Getúlio Vargas (FGV). São Paulo , SP, Brazil

Abstract

Although there is a tendency for studies with a focus on integration with customers and suppliers, scholars argue that the amount of published empirical work is still not enough to establish a relationship between relationships and manufacturing performance even after evidence of mutual benefits generated by the partnership. In order to fill part of this gap in the scientific field, we seek to develop a conceptual model that explores the integration with suppliers and customers as generators of external learning, facilitating the development of new technologies and accelerate the process of product development. The identification of these relationships will be made by means of structural equation modeling, considering the responses of 300 managers allocated to manufacturing plants in several countries. This project fits as part of the overall High Performance Manufacturing (HPM) coordinated by Prof. researchers. Roger Schroeder (University of Minnesota) and Prof.. Barbara Flynn (Indiana University), started in 1989. In each country surveyed twenty companies will be considered belonging to high-performance electronic industry, transport equipment and machinery. The method of questionnaire survey research is translated into Portuguese, followed by an orientation reverse translation.