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The customer services and planning area within the advertising agency: based on the work done by Agência Propagação

Grant number: 11/23248-2
Support Opportunities:Scholarships in Brazil - Scientific Initiation
Effective date (Start): April 01, 2012
Effective date (End): March 31, 2013
Field of knowledge:Applied Social Sciences - Communications - Public Relations and Propaganda
Principal Investigator:Lucilene dos Santos Gonzales
Grantee:Isabela Zanuzzi Braga
Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil

Abstract

This Surveys aims to develop a theoretical material on the service area and planning for future application of these concepts in this area Propagation Agency - extension project of the Faculty of Arts, Architecture and Communication UNESP, Bauru, with a structure similar to an advertising agency. The propagation produces Minute Conscious - social radio advertisements lasting one minute, broadcast on Radio FM Unesp since December 2007, in five daily inserts that disseminate research projects and extension of UNESP Bauru and social action research community external. The objective is to restructure the area of Service planning and propagation in order to improve their internal and external communication and innovate planning actions. (AU)

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