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Perspectives and perceptions of new radio: a study of reception of the content radio listeners among the Generation Y

Grant number: 12/01776-0
Support Opportunities:Scholarships in Brazil - Scientific Initiation
Effective date (Start): April 01, 2012
Effective date (End): November 30, 2013
Field of knowledge:Applied Social Sciences - Communications - Radio and Television
Principal Investigator:Antonio Francisco Magnoni
Grantee:Giovani Vieira Miranda
Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil

Abstract

This research proposes a theoretical study and field to measure the interest of students of 12 to 17 years for radio programming, whether in conventional hearing, the Internet or portable digital devices. Today's teenagers are the main social group of so-called Generation Y or Generation Internet. Are people in socio-cultural, educational, psychological and professional, under heavy influence of cultures of computing, audiovisual communication and also the economic and cultural globalization, and thus represent a strategic public for research on reception and media culture. The research also aims to detect the levels of radio reception among the new generations Brazilian quantitatively may decrease due to the processes of digitization of media and communication media and convergence platforms, languages and media content. The analytical tool will be a qualitative and quantitative study conducted in two elementary schools and middle of Bauru, São Paulo, in a sample universe of 100 students with different socioeconomic and cultural levels. To address the selected group will be used questionnaires with open and closed questions to identify the types of communication products most consumed and which vehicles have the preference of students. The habits, forms and rates of consumption of other media bounded by the public will be confronted with the general indices of radio audience, which should also reveal which device radio receiver is tuned schedules favorite things to do and what types of groups still seduce surveyed. (AU)

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