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Funny gags: memes and cultural dissemination in social networks

Grant number: 12/11091-4
Support type:Scholarships in Brazil - Master
Effective date (Start): August 01, 2012
Effective date (End): July 31, 2014
Field of knowledge:Linguistics, Literature and Arts - Linguistics
Principal researcher:Cristiane Pereira Costa Dias
Grantee:André Luis Portes Ferreira Coelho
Home Institution: Núcleo de Desenvolvimento da Criatividade (NUDECRI). Universidade Estadual de Campinas (UNICAMP). Campinas , SP, Brazil

Abstract

The project aims to address the use of humorous images from the internet - known as "internet memes" - as tools of cultural dissemination, inside and outside the virtual space. The project's objective is to study the process of creation, alteration and replication of these so-called "Internet memes" and the discursive functioning of this process, as well as to understand their relevance and effectiveness as a tool to disseminate their own cultural elements of the Internet. This work will be through the analysis of Orkut communities. To this end, I will dwell on the following communities: GIVE (short for "Gifs, Images, and funny videos.") and Marvel VS DC VS etc, which will form the corpus of discursive analysis of words, speeches, and the subject position of the members of the community through their memes, created or imported, which are used in topics and their permutations.

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