Brazilian air transport and influence of competitive paradigms of French air sector from the case of air France

• Grant number: 12/15669-0
• Support Opportunities: Scholarships abroad - Research Internship - Doctorate
• Start date: January 14, 2013
• End date: December 13, 2013
• Field of knowledge: Humanities - Geography - Human Geography
• Principal Investigator: Sandra Lencioni
• Grantee: Ana Paula Camilo Pereira
• Supervisor: Hervé Thery
• Host Institution: Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH). Universidade de São Paulo (USP). São Paulo , SP, Brazil
• Institution abroad: Université Sorbonne Nouvelle - Paris 3, France
• Associated to the scholarship: 10/17050-2 - Wings of centrality on unknown skies: The company dynamics in brasilian air transport, BP.DR

Abstract

Recognize competitive challenges, market structure, creation, change strategies, and sustentation of competitive advantages, are essential elements to understand the air transport in Brazil. In order to interpret these elements as well as understand the business dynamics of the Brazilian air transportation sector that this research project proposes an analysis of competitive strategies developed by large companies in the European air market, with a specific approach about the Air France airline. This spatial area of analysis was defined inasmuch as we seek to analyze the strategies in conjunction with the actions undertaken in the international market, such as participation in global alliances systems, as well as the development of strategies that converge to actions of a merger, regrouping, consolidation and associations between different companies, which constitute strategic links extensively developed by the company under review. Thus, we realize that these strategies contribute to the consolidation of large companies in the global air transport market, demystifying the competition in this sector. This manner, we started from the analysis of competitive strategies developed by large companies in this sector, as well as its strategic actions to interpret the reality of the paradigms of the air transportation sector in Brazil. (AU)