The audiovisual and resource awareness in the context of public relations for social responsibility

• Grant number: 13/23965-1
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: February 01, 2014
• End date: March 31, 2015
• Field of knowledge: Applied Social Sciences - Communications - Public Relations and Propaganda
• Principal Investigator: RAQUEL CABRAL
• Grantee: Josiane Gothardo
• Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil
• Associated scholarship(s): 14/07697-0 - The audiovisual as a resource of sensibilization on the scope of public relations for issues of social responsability, BE.EP.IC

Abstract

This work aim to conceptualize the audiovisual as a resource of Public Relations for the sensitization of the strategic public, therefore, an integral part of the planning of socially responsible organizations. We will use the program "Cidades Sustentáveis" (Sustainable Cities Programme) as a case study in which we will apply discussed theories, proposing as a practice the elaboration of a screenplay for an audiovisual product, including social responsibility and sustainability of organizations. (AU)