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The audiovisual and resource awareness in the context of public relations for social responsibility

Grant number: 13/23965-1
Support type:Scholarships in Brazil - Scientific Initiation
Effective date (Start): February 01, 2014
Effective date (End): March 31, 2015
Field of knowledge:Applied Social Sciences - Communications
Principal Investigator:Raquel Cabral
Grantee:Josiane Gothardo
Home Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil
Associated scholarship(s):14/07697-0 - The audiovisual as a resource of sensibilization on the scope of public relations for issues of social responsability, BE.EP.IC

Abstract

This work aim to conceptualize the audiovisual as a resource of Public Relations for the sensitization of the strategic public, therefore, an integral part of the planning of socially responsible organizations. We will use the program "Cidades Sustentáveis" (Sustainable Cities Programme) as a case study in which we will apply discussed theories, proposing as a practice the elaboration of a screenplay for an audiovisual product, including social responsibility and sustainability of organizations. (AU)