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Commercial architecture and the influence of visual design

Grant number: 14/02429-7
Support type:Scholarships in Brazil - Master
Effective date (Start): June 01, 2014
Effective date (End): May 31, 2016
Field of knowledge:Applied Social Sciences - Architecture and Town Planning - Architecture and Urbanism Project
Cooperation agreement: Coordination of Improvement of Higher Education Personnel (CAPES)
Principal Investigator:Carlos Roberto Zibel Costa
Grantee:Karine Petry de Aguiar
Home Institution: Faculdade de Arquitetura e Urbanismo (FAU). Universidade de São Paulo (USP). São Paulo , SP, Brazil


Commerce was one of the main reasons that boosted investments in infrastructure and development of transportation systems with the intent to facilitate long-distance movement. It also influenced directly the emergence of commercial contracts, financial institutions, and currencies. Commerce, as we know it, began with the exchange of goods and services that happened in roving markets. With time, as the demand grew, there was a rise in the need for an established location where trade could expand. That enabled the development of the first warehouses of dried and liquid goods which formed the base for commercial architecture. The low level of importance given to this type of architecture along with the influence of commerce in the urban landscape of the cities were the key motivations for this project. The places of trade area the aesthetically shape urban spaces and, in many cases, these places do not align the architecture with the visual identity of the business. Failure to produce quality architecture, especially in shopping malls, generates enterprises that relate very little or nothing with their surrounding urban areas. The aspects previously mentioned prove the importance of commercial architecture in both economical and urban landscaping arenas. This clarifies the need to know the tools of visual design, such as visual merchandising, to design environments that better communicate with the consumers and the city. (AU)

Academic Publications
(References retrieved automatically from State of São Paulo Research Institutions)
AGUIAR, Karine Petry de. Commercial Architecture and the influence of visual design. 2016. Master's Dissertation - Universidade de São Paulo (USP). Faculdade de Arquitetura e Urbanismo São Paulo.

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