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Commercial Architecture and the influence of visual design

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Author(s):
Karine Petry de Aguiar
Total Authors: 1
Document type: Master's Dissertation
Press: São Paulo.
Institution: Universidade de São Paulo (USP). Faculdade de Arquitetura e Urbanismo (FAU/SBI)
Defense date:
Examining board members:
Carlos Roberto Zibel Costa; Rafael Antonio Cunha Perrone
Advisor: Carlos Roberto Zibel Costa
Abstract

Commerce was one of the main reasons that boosted investments in infrastructure and development of transportation systems with the intent to facilitate long-distance movement. It also influenced directly the emergence of commercial contracts, financial institutions, and currencies. Commerce, as we know it, began with the exchange of goods and services that happened in roving markets. With time, as the demand grew, there was a rise in the need for an established location where trade could expand. That enabled the development of the first warehouses of dried and liquid goods which formed the base for commercial architecture. The low level of importance given to this type of architecture along with the influence of commerce in the urban landscape were the key motivations for this project. The places of trade area the aesthetically shape urban spaces and, in many cases, these places do not align the architecture with tools of Visual Design, such as visual merchandising, which allow us to design environments that better communicate with the consumers and the city. This present study aims to find out, identify and specify parameters relevant to the visual design applied in commercial storefronts and influences the way of consuming the postmodern subject in the design of these spaces. (AU)

FAPESP's process: 14/02429-7 - Commercial architecture and the influence of visual design
Grantee:Karine Petry de Aguiar
Support Opportunities: Scholarships in Brazil - Master