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Norms and values in design: theories, artifacts and methods

Grant number: 14/01382-7
Support type:Scholarships abroad - Research Internship - Post-doctor
Effective date (Start): September 15, 2014
Effective date (End): September 14, 2015
Field of knowledge:Physical Sciences and Mathematics - Computer Science
Principal Investigator:Maria Cecilia Calani Baranauskas
Grantee:Roberto Pereira
Supervisor abroad: Kecheng Liu
Home Institution: Instituto de Computação (IC). Universidade Estadual de Campinas (UNICAMP). Campinas , SP, Brazil
Local de pesquisa : University of Reading, England  
Associated to the scholarship:13/02821-1 - Norms in socially aware design of computing systems: artifacts, methods and tools, BP.PD


Different studies and initiatives intended to identify, discuss and inspire the research in Human-Computer Interaction (HCI) for the coming years have indicated a new moment in the area. This new moment requires HCI theories, methods and practices to be rethought in order to consider aspects that are difficult to be measured and identified, such as values and culture. However, although recognized as important issues in the design of solutions for a society mediated by Information and Communication Technologies, these aspects have been traditionally left on the margin of approaches for technology development, and are hardly addressed in the Computer Science and Information Technology curricula. Norms are a key concept in the Organizational Semiotics theory, being understood as collective constructions of agents at the social level, providing guidance for their actions. Norms are directly related to human behavior, which influences and is influenced by human values that, in turn, have cultural nature. Therefore, the concept of Norms seems to be promising for supporting the understanding and involvement of values and culture in design from a formal perspective. This internship-proposal aims to investigate the potential of Norms in the representation and formalization of aspects related to values and culture in the design of technology. Besides theoretical and methodological investigations, understanding how to deal with these aspects involve also the proposition of artifacts and methods to support design activities as well as their experimentation in practical design contexts. The host institution (Informatics Research Centre, University of Reading, UK) and researcher (Professor Kecheng Liu) represent a solid and accurate basis to develop the proposed work. (AU)

Scientific publications
(References retrieved automatically from Web of Science and SciELO through information on FAPESP grants and their corresponding numbers as mentioned in the publications by the authors)
PEREIRA, ROBERTO; CALANI BARANAUSKAS, MARIA CECILIA. A value-oriented and culturally informed approach to the design of interactive systems. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES, v. 80, p. 66-82, AUG 2015. Web of Science Citations: 9.

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