Window displays your concept and application

• Grant number: 14/10555-2
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: September 01, 2014
• End date: August 31, 2015
• Field of knowledge: Applied Social Sciences - Communications - Visual Communication
• Principal Investigator: Francisca Dantas Mendes
• Grantee: Fernanda de Mello Souza
• Host Institution: Escola de Artes, Ciências e Humanidades (EACH). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

This research aims to study and analyze the window displays in all its physical and conceptual aspects. The showcase, exhibition space and disclosure of product, when studied and researched from the perspective of Fashion Communication and human behavior, can provide important information regarding their function is to transmit the characteristics of a given product and its connection with society, allowing a study of the consumer behavior of a given period. It is also necessary to understand the marketing chain established by window dressing and consumerism which he contends. Also through this research will be possible to show that there is an art within the window dressing, able to exploit the consumer sentiment in order to seduce him. Another aspect is because the consumer after viewing dozens of showcases in one day, only one stands out, just get the consumer's attention.