Yes we have Coca-Cola: sociabilities and practices of the United States in the food habits of Recife (1930-1950)

• Grant number: 17/09652-1
• Support Opportunities: Scholarships abroad - Research Internship - Doctorate
• Start date: October 01, 2017
• End date: March 31, 2018
• Field of knowledge: Humanities - History
• Principal Investigator: Henrique Soares Carneiro
• Grantee: Frederico de Oliveira Toscano
• Supervisor: Richard Allen Gordon
• Host Institution: Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH). Universidade de São Paulo (USP). São Paulo , SP, Brazil
• Institution abroad: University of Georgia, Athens (UGA), United States
• Associated to the scholarship: 15/02436-6 - Yes, we have Coca-Cola: practices and sociabilities of the United States in the food habits in Recife (1930-1950), BP.DR

Abstract

The "Yes, we have Coca-Cola: sociabilities and practices of the United States in the Food Habits of Recife (1930-1950)" project investigates, through a historical perspective, the sociabilities and practices built around the North American presence in the food habits of Recife, including techniques, utensils, equipment, supplies, habits, preparations and services, between the years 1930 and 1950, analyzing such presence in the capital of Pernambuco during the proposed period and seeking to understand its influence on local eating practices and sociabilities. These can be found in restaurants, cantinas, bars, hotels, inns, social clubs and the like, that offered food, whether in preparations, ingredients or services, with North American influences. The project seeks to historicize the Americanization of eating habits and customs both in the public and private life of the Recife society within the proposed cut, seeking their presence in newspapers, advertisements, almanacs, fiction books, recipes, etiquette manuals and other forms of literature. Constructing this narrative can benefit from a period of time in the United States, with research, literature investigation, exchange with other scholars, visits to museums, libraries and other research centers and through the access to sources not regularly found in Brazil, thus creating a much broader and deeper study on the subject of food history and culture exchange. (AU)