The body on the screen: how to develop, among adolescents, the critical reading and the creative use of content regarding the esthetics shown on YouTube

• Grant number: 18/24987-2
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: April 01, 2019
• End date: December 31, 2019
• Field of knowledge: Applied Social Sciences - Communications - Public Relations and Propaganda
• Principal Investigator: Roseane Andrelo
• Grantee: Julie Siqueira de Oliveira
• Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil

Abstract

The media reconfigured the culture and communication of individuals, who changed their position from only content consumers to producers. The relationship between the audience and the media gives ordinary people the highest level of reliability, which strengthens the media consumer-producer relationship and grants YouTube platform notability. Among these actors are adolescents, users of the site who seek identification with and learning of subjects of their interests, esthetics being one of them. The subject, sometimes slightly exposed in the media, can produce a notion of unreachable esthetic standards, which can be frustrating for adolescents. In this scenario, there are pertinent questions: is there any concern about the credibility of the information? What use do young people make of esthetic information in daily life? From these reflections, the research problem proposed by the project arises: how to develop critical reading and creative use of content related to esthetics disseminated on Youtube, among adolescents? The present study deals with methodology, in addition to bibliographic research, of empirical research in a public high school in Bauru to propose guidelines for actions of media literacy that promote the critical and creative use of YouTube by adolescents.