Alcohol consumption among university students is behavior that involves health and safety risks. In Brazil, in order to reduce the impact of alcohol consumption among university students, the PUB (University Research on Drinks) website was developed, based on the prevention of the use of alcohol risk using a Normative Feedback. Previous studies have shown that the outcome of the intervention is influenced by the motivation of the participant, since it moderated the effects of the intervention. The intervention is currently being updated, but there is a lack of qualitative studies on the motivations of Brazilian university students in decision-making about controlling or not using alcohol. This study has as main objective to analyze the perceptions and motivations of university students on aspects that influence the consumption of alcohol, aiming to provide subsidies that enable the improvement of preventive actions. For the development of the project will be used the qualitative methodology with semi-structured individual interviews. The research participants will be students of higher education in the city of São Paulo and nearby. The script will address the psychosocial factors that favor alcohol consumption among college students, their motivations to control alcohol consumption and the perception of participants about the PUB site. The interviews will be recorded in audio for later transcription and analysis of the data collected, using the technique of content analysis with the help of the Nvivo program.
News published in Agência FAPESP Newsletter about the scholarship: