Identity and image of country brand: communication strategies of Brazil brand in t...
London Calling: the role of culture and creativity in the management of a city-brand
Tourists and residents' responses to tourism promotional ads: an experimental stud...
Brands, digital influencers and the representation of black women in Brazil
Building and managing a sector brand: a comparison between the coffee industry in ...
Measurement of country brand equity: country branding strategies for Brazil
Organizational culture and internationalization: how to adapt a brand to different...