She grew up: the representation of Maisa and the teen celebrity in Brazilian journalism

• Grant number: 20/11769-7
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: February 01, 2021
• End date: January 31, 2022
• Field of knowledge: Applied Social Sciences - Communications - Theory of Communication
• Principal Investigator: Juliana Doretto
• Grantee: Sofia Maciel Pontes
• Host Institution: Centro de Linguagem e Comunicação. Pontifícia Universidade Católica de Campinas (PUC-CAMP). Campinas , SP, Brazil

Abstract

This project aims to investigate the media representation of the young actress Maisa, who has spoken publicly on issues related mainly to gender equity and sexuality. Taking as a theoretical basis studies on the representation of adolescence in the media (BUCKINGHAM, 2006; DORETTO, 2015), the research turns to the analysis of journalistic materials from the generalist online and celebrities' media that have been covering the adolescent's social performance. The methodology adopted is content analysis, according to Bardin (2011), and, among the expected results, the objective is to contribute to the elaboration of a manual, aimed at journalists and communicators, on practices of listening to adolescents in journalistic production, to qualify coverage. (AU)