Impact of social networks as influencers in the search for neurological therapy

• Grant number: 21/11781-0
• Support Opportunities: Scholarships in Brazil - Scientific Journalism
• Start date: January 01, 2022
• End date: March 31, 2023
• Field of knowledge: Applied Social Sciences - Communications - Journalism and Publishing
• Principal Investigator: Fernando Jorge da Paixão Filho
• Grantee: Eliezer Francisco de Santana Junior
• Host Institution: Instituto de Matemática e Estatística (IME). Universidade de São Paulo (USP). São Paulo , SP, Brazil
• Institution abroad: Grupo de Usuários Wikimedia no Brasil, Brazil
• Associated research grant: 13/07699-0 - Research, Innovation and Dissemination Center for Neuromathematics - NeuroMat, AP.CEPID

Abstract

The project is in line with CEPID Neuromat's activities in the development of scientific dissemination activities. The project's goals will be content production on digital platforms to support the ABRAÇO initiative with a simpler language, the use of different social platforms and the best engagement communication strategies. It is proposed, on the one hand, the study of social networks as a means of building a two-way communication between people with brachial plexus injury and the ABRAÇO initiative of CEPID Neuromat. On the other hand, in a dialogue with the subject of the relationship between patient and therapist, organic participation will be carried out in groups of people with brachial plexus injury with the purpose of capturing and classifying demands.