THE ROLE OF SOCIAL NETWORK IN HEALTH EDUCATION: AN APPROACH TO EXTERNAL CEPHALIC VERSION THROUGH INSTAGRAM

• Grant number: 22/11473-6
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: November 01, 2022
• End date: October 31, 2023
• Field of knowledge: Health Sciences - Medicine - Maternal and Child Health
• Principal Investigator: Sue Yazaki Sun
• Grantee: Suellyn de Pinho Alves
• Host Institution: Escola Paulista de Medicina (EPM). Universidade Federal de São Paulo (UNIFESP). Campus São Paulo. São Paulo , SP, Brazil

Abstract

Social media acts as a health education and communication channel for people around the world, with an exponential increase in the number of health-focused accounts in recent years, with the prerogative of reaching various population groups, regardless of age, education, race or ethnicity and locality. The external cephalic version (ECV) is a procedure performed by obstetricians that would benefit from population education, since there is low acceptance by Brazilian physicians and a consequent difficulty for the population to acquire knowledge about this procedure. This way, the objective is to develop a communication and health education page about ECV through the social network Instagram, seeking, secondarily, to assess the degree of prior understanding of patients about the ECV procedure, the evolution of knowledge after reading the exposed content, and adherence/indication of the procedure to other pregnant women. To this end, posts will be made on the Instagram page of the Department of Obstetrics of the Federal University of São Paulo (UNIFESP) about ECV and a quiz will be applied to pregnant patients over 14 years of age who undergo prenatal care in an outpatient clinic, linked to UNIFESP before and after reading the Instagram content.