Entrepreneurship of minorized groups: barriers, challenges and overcoming behavior of black woman entrepreneurs

• Grant number: 23/05349-3
• Support Opportunities: Scholarships abroad - Research
• Start date: September 23, 2023
• End date: October 22, 2023
• Field of knowledge: Applied Social Sciences - Administration
• Principal Investigator: Vânia Maria Jorge Nassif
• Grantee: Vânia Maria Jorge Nassif
• Host Investigator: Marcos Hashimoto
• Host Institution: Universidade Nove de Julho (UNINOVE). Campus Vergueiro. São Paulo , SP, Brazil
• Institution abroad: Bradley University, United States

Abstract

The research aims to investigate the barriers, challenges and overcoming behaviors of black women entrepreneurs in starting and running their businesses, stigmatized for belonging to a minority group, with little social, political, economic representation that lead them to have difficulty entering the business market. Two studies preceded this project, one that led to the development of a typology of threats experienced by women entrepreneurs and the overcoming behaviors - FAPESP nº2015/25970-8 (2016-2018), and another on the influence of gender threats and overcoming behavior in the family and with work on the satisfaction of women entrepreneurs - validating a scale - FAPESP nº2019/1009-1. The purpose of this research expands the knowledge of the area of entrepreneurship of minority groups, little discussed in the literature and applied in the economic and social context. This research will be qualitative in nature, to be carried out through interviews and focus groups, and quantitatively using a survey. The women participating in the research are part of the Network of Women Entrepreneurs, Network of Brazilian Women Brazil, participants of the Afro-Brazilian Network and another group of American Entrepreneurs, from the State of Illinois in partnership with Woman Employed of Chicago and the Office of Minority Economic Empowerment at the Illinois Department of Commerce and Economic Opportunity. Data from the qualitative stage will be categorized and treated through content analysis and in the quantitative stage, univariate, bivariate and multivariate analysis will be adopted. The research will be able to reveal important results in the academic, social and managerial field, above all, to develop proposals of public politics in favor of this group of enterprising black women, little socially, politically and economically represented that lead them to have difficulty of insertion in the business market of positions of power and survival. This group is often on the fringes of social interests. (AU)