The influence the gender threats and overcoming behavior in the family and with work on the satisfaction of women entrepreneurs

• Grant number: 19/10009-1
• Support Opportunities: Regular Research Grants
• Start date: January 01, 2020
• End date: August 31, 2022
• Field of knowledge: Applied Social Sciences - Administration
• Principal Investigator: Vânia Maria Jorge Nassif
• Grantee: Vânia Maria Jorge Nassif
• Host Institution: Universidade Nove de Julho (UNINOVE). Campus Memorial. São Paulo , SP, Brazil
• City of the host institution: São Paulo
• Associated researchers: Cândido Vieira Borges Jr ; Edmilson de Oliveira Lima ; Jefferson Lopes La Falce ; Marcos Hashimoto
• Associated research grant(s): 22/06508-5 - 82nd Annual Meeting of the Academy of Management, AR.EXT

Abstract

The research aims to investigate the influence of gender threats and overcoming behavior on the satisfaction of women entrepreneurs in the family and at work. Two previous qualitative surveys have preceded this project and allowed the development of a typology of threats experienced by women entrepreneurs and the overcoming behaviors that helped facing their businesses. It is important to say that these projects were supported by FAPESP nº 2013/05928-1 (2013-2015) and nº 2015/25970-8 (2016-2018). Thus continuing the preceding studies, this research proposes the construction and validation of a scale of entrepreneurial threats and tests of the structural equation model to evaluate the proposed influence, following the logic of the nine steps of DeVellis (2016). It is qualitative and quantitative research, exploratory and descriptive, whose results will be processed through content analysis (Bardin, 1977) and by means of multivariate statistical techniques (Hair, et al., 2014). This instrument will be validated after its construction along with a sample group of women entrepreneurs. These women are engaged in the Women Entrepreneurial Network, all over Brazil. This network is based in São Paulo-SP and includes, approximately, 50 thousand registered entrepreneurs. The construction of the instrument and the model will contribute to the identification of the potential threats to female entrepreneurship and the influence on the satisfaction of entrepreneurs in the family and at work. (AU)