Marketplaces and the internationalization of small and medium-sized enterprises (SMEs)

• Grant number: 24/07491-4
• Support Opportunities: Scholarships in Brazil - Post-Doctoral
• Start date: August 01, 2024
• End date: July 31, 2026
• Field of knowledge: Applied Social Sciences - Administration - Business Administration
• Principal Investigator: Cristiano Morini
• Grantee: Eduardo Avancci Dionisio
• Host Institution: Faculdade de Ciências Aplicadas (FCA). Universidade Estadual de Campinas (UNICAMP). Limeira , SP, Brazil
• Associated research grant: 23/09754-0 - Customs compliance: policy design, actions, program evaluation, legislation review, initiatives to encourage compliance with regulations and good customs practices for imports into Brazil, AP.PP

Abstract

Despite resource constraints, smaller enterprises (SEs) are increasingly participating in international markets and becoming part of the global economy. E-commerce marketplace platforms are propelling this internationalization of SEs by alleviating SEs' resource constraints. However, there is a paucity of research in the nascent area of platform-based internationalization of SEs. This research aims to investigate the challenges, associated risks (various kinds) and opportunities for the internationalization of Brazilian companies on these platforms. To this end, mixed methods will be used, analyzing databases, and conducting in-depth interviews to understand the dynamics and propose technical solutions to promote the improvement of the performance of the actors. The research can contribute to improving the performance of companies that have explored virtual internationalization, as well as government actors involved in the regulation and logistical operations that make these transactions possible.