Communication strategies with target populations to increase coverage of cervical and breast cancer screening programs in the state of São Paulo.

• Grant number: 24/11847-9
• Support Opportunities: Scholarships in Brazil - Scientific Journalism
• Start date: November 01, 2024
• End date: October 31, 2025
• Field of knowledge: Health Sciences - Collective Health - Epidemiology
• Principal Investigator: Victor Wünsch Filho
• Grantee: Naomy Inocêncio Faleiros
• Host Institution: Fundação Oncocentro de São Paulo (FOSP). Secretaria da Saúde (São Paulo - Estado). São Paulo , SP, Brazil
• Institution abroad: Fundação De Amparo À Pesquisa Do Estado De São Paulo, Brazil
• Associated research grant: 21/11794-4 - Cancer Control in the state of São Paulo (ConeCta-SP): from knowledge to action, AP.CCD

Abstract

The mission of the Center for Science for Development (CCD) and the Cancer Control project in the State of São Paulo (ConeCta-SP) is to apply methods for the study and implementation of new approaches for the prevention and cancer control in the state of São Paulo. São Paulo. The success of this proposal depends on efficient communication strategies, and actions to be implemented among the target population. Several institutions are involved in the ConeCta-SP project, including the São Paulo Oncocentro Foundation, Oncoguia Institute, the São Paulo State Health Department, and the International Cancer Research Agency. The scholarship holder, together with the Oncoguia Institute, will be responsible for planning, developing, and implementing the communication strategies of the ConeCta-SP, disseminating quality information with a direct impact on patients and professionals of health. These marketing and communication strategies will be essential for the future implementation of organized population-based screening programs.