Scientific Outreach in the CCD-CROP-IAC Project: Connecting Research and Innovation to Society

• Grant number: 25/04924-0
• Support Opportunities: Scholarships in Brazil - Scientific Journalism
• Start date: May 01, 2025
• End date: October 31, 2025
• Field of knowledge: Interdisciplinary Subjects
• Principal Investigator: Mariângela Cristofani-Yaly
• Grantee: Julia Dilarri
• Host Institution: Instituto Agronômico (IAC). Agência Paulista de Tecnologia dos Agronegócios (APTA). Secretaria de Agricultura e Abastecimento (São Paulo - Estado). Campinas , SP, Brazil
• Institution abroad: Instituto Agronômico De Campinas, Brazil
• Associated research grant: 20/07045-3 - Biotechnological and genomic strategies for quality, productivity and sustainable management of citrus, coffee and sugar cane in the State of São Paulo, AP.NPOP

Abstract

This proposal aims to implement a scientific communication strategy for the CCD-CROP-IAC project, with the goal of bringing society closer to the research being conducted in the fields of citrus, sugarcane, and coffee. The intern's role will be focused on producing content for the website, social media, and newsletter, ensuring that scientific advancements are communicated in an accessible and impactful way for different audiences. The initiative seeks to highlight the quality of the researchers involved, strengthen the visibility of Brazilian science, and translate the complexity of the research for a broader audience, including producers, professionals in the agricultural sector, and society in general. To achieve this, the communication will be based on techniques such as storytelling, SEO, and structured scientific outreach, ensuring greater reach and engagement. (AU)