A SCIENCE TOUCH: NATURE AND IMPACT STUDIES ON A SCIENCE POPULARIZATION MEDIA

• Grant number: 07/08316-6
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: March 01, 2008
• End date: February 28, 2009
• Field of knowledge: Applied Social Sciences - Communications - Journalism and Publishing
• Principal Investigator: Juliano Maurício de Carvalho
• Grantee: Érica Masiero Nering
• Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil

Abstract

This research sights on a critical evaluation on A Science Touch, a journalistic media product for science popularization. Our main goals are to analyze its science praxis discourse and to verify its reception's impact amongst laypeople, journalists and scientists. Therefore, there shall be utilized discourse and reception analysis on the A Touch of Science broadcasting. There shall be also collected science communication case studies which will trace the scenery of Brazil's late science popularization attempts.