The integration between marketing, logistics, and production in a new context of operations management

• Grant number: 09/05160-0
• Support Opportunities: Scholarships abroad - New Frontiers
• Effective date (Start): August 03, 2009
• Effective date (End): July 22, 2010
• Field of knowledge: Engineering - Production Engineering - Production Management
• Principal Investigator: Andrea Lago da Silva
• Grantee: Andrea Lago da Silva
• Host Investigator: Matthew B. Myers
• Host Institution: Centro de Ciências Exatas e de Tecnologia (CCET). Universidade Federal de São Carlos (UFSCAR). São Carlos , SP, Brazil
• Research place: University of Tennessee (UT), United States

Abstract

Several changes have demanded a new approach to Operations Management and the integration process between functional areas must be point out in order to improve overall organization's performance. The present study aims to map the Logistics, Marketing and Production processes to produce a set of measurement mechanisms that would be used to evaluate cross functional work done by the three areas. As result, it would generate a theoretical framework which will guide the future research that will be done by the proponent and her students after the period abroad. With the support of the research team of Logistics and Marketing's Department from University of Tennessee at Knoxville I intend to aggregate theoretical contributions to this framework, developping propositions to be tested in empirical research after a Post-doctoral period in the US. (AU)

Scientific publications

(References retrieved automatically from Web of Science and SciELO through information on FAPESP grants and their corresponding numbers as mentioned in the publications by the authors)

ANDREA LAGO DA SILVA; GUILHERME HERNANDES VASCONCELLOS LOMBARDI; MÁRCIO LOPES PIMENTA. Alinhamento interfuncional: um estudo exploratório sobre os pontos de contato entre marketing, logística e produção. Gestão & Produção, v. 20, n. 4, p. 863-881, 2013-00-00. (09/05160-0, 11/01657-8)

PIMENTA, MARCIO LOPES; DA SILVA, ANDREA LAGO; TATE, WENDY L.. Characteristics of cross-functional integration processes Evidence from Brazilian organizations. INTERNATIONAL JOURNAL OF LOGISTICS MANAGEMENT, v. 27, n. 2, p. 570-594, 2016. (09/05160-0, 11/06008-8)