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| Author(s): |
Marcella Uceda Betti
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | São Paulo. |
| Institution: | Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD) |
| Defense date: | 2014-12-05 |
| Examining board members: |
Heloisa Buarque de Almeida;
Isadora Lins França;
Laura Moutinho da Silva
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| Advisor: | Heloisa Buarque de Almeida |
| Abstract | |
In the last years, the plus-size fashion market, specialized in larger sizes, has been growing and gaining a relative visibility in Brazil through the constitution of its own spaces of legitimacy - fashion shows, photo shoots, beauty pageants, brands and stores - and its diffusion via blogs and media. The subjects of this research, women who identify themselves as chubby, have closely followed the expansion of this market, acting as consumers or as professionals of this area, supporting it is not necessary be skinny to be well-dressed and to feel beautiful and attractive. A major goal of this research involves investigating this recent boom in plus-size fashion, pointing out the importance of the events, blogs and discourses of professionals and consumers. Another important objective is to analyze how the subjects, facing stereotypes that define them negatively because of their body size and shape, seek to build a more positive image of themselves and their bodies, reworking discourses of health, beauty and femininity. (AU) | |
| FAPESP's process: | 12/09032-0 - Beauty without measure? Body, gender and consumption in plus-size fashion market |
| Grantee: | Marcella Uceda Betti |
| Support Opportunities: | Scholarships in Brazil - Master |