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The invention of Florianópolis as a tourist city: discourses, landscapes and power relations

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Author(s):
Maria Helena Lenzi
Total Authors: 1
Document type: Doctoral Thesis
Press: São Paulo.
Institution: Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD)
Defense date:
Examining board members:
Adyr Apparecida Balastreri Rodrigues; Valéria Cazetta; Leila Christina Duarte Dias; Joseli Maria Silva; Rodrigo Ramos Hospodar Felippe Valverde
Advisor: Adyr Apparecida Balastreri Rodrigues
Abstract

With the objective of investigating the process of inventing Florianópolis as a tourist city, I analyze the relations of power and the discursive construction about tourism in the city since the 1970s. For these analyses, I establish a dialog with theoretical concepts of Michel Foucault, James Duncan and other authors. From this perspective, I explore the historic conditions of the emergence and transformation of practices, institutions and discursive strategies and I analyze media narratives found in newspapers, magazines and advertising, as well as urban and tourist legislation. This set of discursive production, interwoven to the power relations, composes the landscape of Florianópolis and participates in the invention of the tourist city. The landscape, in this thesis, is understood as a discourse, and is therefore mediated by power relations. In this way, when it becomes a tourist product, the landscape is analyzed considering political choices and arrangements and tensions between the various social groups that dispute power and the use and signification of space. In this study, I identify hegemonic and questioning discourses that shape the production of certain landscapes of the city: the beach community of the Jurerê Internacional development, as an expression of the hegemonic discourse; and the beach community of Campeche, as an expression of contestation and resistance. I understand that the symbolic material that gives direction to the production of discourses takes place through the interests of certain actors/esses, models and concepts of the city and by means of strategies of legitimation of a truth that they enunciate, in efforts to control the urban space. (AU)

FAPESP's process: 11/18559-9 - Traces of absences in space: implications of images of the city in Florianópolis urban planning.
Grantee:Maria Helena Lenzi
Support Opportunities: Scholarships in Brazil - Doctorate