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| Author(s): |
Celbi Vagner Melo Pegoraro
Total Authors: 1
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| Document type: | Doctoral Thesis |
| Press: | São Paulo. |
| Institution: | Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA/SBD) |
| Defense date: | 2016-04-15 |
| Examining board members: |
Waldomiro de Castro Santos Vergueiro;
Waldenyr Caldas;
Sonia Maria Bibe Luyten;
Roberto Elísio dos Santos;
Gilson Liberato Schwartz
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| Advisor: | Waldomiro de Castro Santos Vergueiro |
| Abstract | |
Analyzes the influences and the transformation promoted by the Disney film productions, beginning with the changes of corporate structure, resulting in decentralization of the production process and creating a new dynamic in the cultural industry. For its development, we used the functional method with bibliographic research and field trip. Using a technological approach, the transdisciplinary research aimed at analyzing the current production process in comic books and Disney animation, with emphasis from the 1990s. This thesis is based on two assumptions: 1) the Disney cultural production is suffering a moment of creative transition, taking into account that the process is cyclical when we understand the historical process and the expansion of Disney characters universe; 2) beginning in the 2010\'s the cultural industry points to a new dynamic in production. There is an economic, technological and cultural synergy in building the Disney universe, where the comics are placed in a privileged position as a raw material for audiovisual productions. The thesis begins with a historical overview of different perspectives on the Disney production discussed by authors such as Adorno, Benjamin, Dorfman, Mattelart, Eco, Baudrillard, Swingewood and Watts. The research presents the origins and similarities of Disney comics and animation, followed by a survey of historical production data. There is a discussion about \"what is art\" in the cultural industry in the context of innovation and its relationship with the Hollywood studios. To understand the dynamics of the expanded universe, we analyze the comic stories by Don Rosa and Casty. Two terms of Disney management (Michael Eisner and Bob Iger) are analyzed in their different philosophies and production strategies. The analysis confirmed the existence of what we call saturation and production stagnation during the transitional periods that occurred between 1990 and 2010, and the resulting effect of a market \"meltdown\" for cultural producers. In the 2010s, the effects of digital culture and fan culture were fundamental to understanding the cultural phenomena of Marvel superheroes and the \"Star Wars\" saga. It was found that transmedia storytelling and expanded universes have become central to the entertainment business. (AU) | |
| FAPESP's process: | 13/04103-9 - Disney animation and comics: cultural production at the beginning of the 21st Century |
| Grantee: | Celbi Vagner Melo Pegoraro |
| Support Opportunities: | Scholarships in Brazil - Doctorate (Direct) |