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Anime Music Video (AMv): Data-visualization methods and analysis procedures for video remixes

Grant number: 17/08441-7
Support Opportunities:Scholarships abroad - Research Internship - Doctorate (Direct)
Effective date (Start): September 01, 2017
Effective date (End): February 28, 2018
Field of knowledge:Linguistics, Literature and Arts - Linguistics - Applied Linguistics
Principal Investigator:Roxane Helena Rodrigues Rojo
Grantee:Eduardo de Moura Almeida
Supervisor: Eduardo Navas
Host Institution: Instituto de Estudos da Linguagem (IEL). Universidade Estadual de Campinas (UNICAMP). Campinas , SP, Brazil
Research place: Pennsylvania State University, United States  
Associated to the scholarship:15/22567-8 - Anime Music Video (AMV), multi and new literacies: the remix in the Otaku culture, BP.DD


This Ph.D. project, linked to the area of concentration Language and Education in Applied Linguistics Program (PPGLA/IEL/UNICAMP), focuses attention on otaku culture. More specifically, on audiovisual productions belonging to the site Community whose goal is the elaboration and distribution of Japanese animations remixes called Anime Music Videos (AMVs). We seek to describe three AMVs - Flash!; Written in the spirals, La tristesse durera toujours ( - according to the theories of Bakhtin and his Circle, and thereby outline a bakhtinian framework of analysis for remix videos that can provide directions for a construction of didatization parameters centered on the conception of Pedagogy of Multiliteracies (NEW LONDON GROUP, 2006 [1996]). We propose to integrate a enunciative-discursive perspective formulated for verbal language with an analysis objective method of multimodal objects through a mixed research design, quantitative and qualitative, based on statistical distributions of formal choices and stylistic where the corpus will be prepared for description and analysis of data visualization techniques (mainly Manovich and Navas), which will allow us to create images and graphics, aiming to reveal relationships and patterns in our collection of audiovisual data, so as to provide productive transitions between the concepts proposed by Bakhtin and his Circle (mainly architectural) and analysis of editing and video editing tools (mainly Amiel and Horwatt). (AU)

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