Anime Music Video (AMv): Data-visualization methods and analysis procedures for video remixes

• Grant number: 17/08441-7
• Support Opportunities: Scholarships abroad - Research Internship - Doctorate (Direct)
• Start date: September 01, 2017
• End date: February 28, 2018
• Field of knowledge: Linguistics, Literature and Arts - Linguistics - Applied Linguistics
• Principal Investigator: Roxane Helena Rodrigues Rojo
• Grantee: Eduardo de Moura Almeida
• Supervisor: Eduardo Navas
• Host Institution: Instituto de Estudos da Linguagem (IEL). Universidade Estadual de Campinas (UNICAMP). Campinas , SP, Brazil
• Institution abroad: Pennsylvania State University, United States
• Associated to the scholarship: 15/22567-8 - Anime Music Video (AMV), multi and new literacies: the remix in the Otaku culture, BP.DD

Abstract

This Ph.D. project, linked to the area of concentration Language and Education in Applied Linguistics Program (PPGLA/IEL/UNICAMP), focuses attention on otaku culture. More specifically, on audiovisual productions belonging to the site http://www.animemusicvideos.org/. Community whose goal is the elaboration and distribution of Japanese animations remixes called Anime Music Videos (AMVs). We seek to describe three AMVs - Flash!; Written in the spirals, La tristesse durera toujours (https://goo.gl/d18rgg) - according to the theories of Bakhtin and his Circle, and thereby outline a bakhtinian framework of analysis for remix videos that can provide directions for a construction of didatization parameters centered on the conception of Pedagogy of Multiliteracies (NEW LONDON GROUP, 2006 [1996]). We propose to integrate a enunciative-discursive perspective formulated for verbal language with an analysis objective method of multimodal objects through a mixed research design, quantitative and qualitative, based on statistical distributions of formal choices and stylistic where the corpus will be prepared for description and analysis of data visualization techniques (mainly Manovich and Navas), which will allow us to create images and graphics, aiming to reveal relationships and patterns in our collection of audiovisual data, so as to provide productive transitions between the concepts proposed by Bakhtin and his Circle (mainly architectural) and analysis of editing and video editing tools (mainly Amiel and Horwatt). (AU)