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Ladies and madams in review: body, gender and fashion in A Cigarra (1940-1955)

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Jaqueline Moraes de Almeida
Total Authors: 1
Document type: Master's Dissertation
Press: Campinas, SP.
Institution: Universidade Estadual de Campinas (UNICAMP). Instituto de Filosofia e Ciências Humanas
Defense date:
Examining board members:
Cristina Meneguello; Maria Claudia Bonadio; Iara Lís Franco Schiavinatto
Advisor: Cristina Meneguello

The main purpose of this research was to realize a study about A Cigarra (1914-1975) magazine segments driven to its feminine reader/consumer public. For this, it was tried to comprehend this variety illustrated magazine trajectory, launched in 1914 in São Paulo by the journalist Gelásio Pimenta and, by the beginning of 1930s, acquired by Assis Chateaubriand. That, many times ignored by scholars who worked with A Cigarra, caused a series of changes in its structure, offering conditions to its circulation until mid 1970, when a financial crisis shot down the Diários Associados. The dissertation focus on works done by the illustrator and costume designer Alceu Penna and by the journalists Elza Marzullo and Helena Ferraz de Abreu, between the 1940s and 1950s, when their works were published in the segments specially aimed to the magazine readers. By the A Cigarra and others research sources (the weekly magazine O Cruzeiro, journals and female guides), we sought to problematize the main normative and references widespread by the press at the time, related to the duties and places of women in society and, in a particular way, the domestic space. It was intended, also, to comprehend the established, and so difused by the media, relations between body, fashion (vestment) and women (AU)

FAPESP's process: 13/05161-2 - Beyond the pages of A Cigarra magazine: feminine culture in 1940 and 1950
Grantee:Jaqueline Moraes de Almeida
Support type: Scholarships in Brazil - Master