Responsive forms on Facebook: like, share and comment popular science on social networking sites

Author(s)

Artur Daniel Ramos Modolo

• Document type: Doctoral Thesis
• Press: São Paulo.
• Institution: Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD)
• Defense date: 2017-09-28

Examining board members

Sheila Vieira de Camargo Grillo; Elis de Almeida Cardoso Caretta; Pedro Farias Francelino; Monica Ferreira Mayrink O' Kuinghttons; Flávia Silvia Machado

• Advisor: Sheila Vieira de Camargo Grillo

Abstract

The aim of this research is to address the growth of popular science on the Internet through a dialogical perspective. The scope of research encompasses the statements posted on Facebook by Scientific American Brasil, Pesquisa FAPESP and Superinteressante during four months in the first half of 2016 (March 01, 2016 to June 30, 2016). The concepts elaborated by the Bakhtin Circle are used as a theoretical-methodological basis, in particular: responsiveness, speech genres, spheres of human activity, author and ideology. In this way, we aim to investigate the extent to which hypertextuality, verbal and visual resources and interaction with other users of the web can influence the content of the posts published in the pages of popular science on Facebook. In a second step of analysis, the aim is to verify the specificity of certain characteristics of popular science in social networks sites compared to other traditional mediums of science communication: television, magazine, newspaper, etc. In order to answer such questions, the research question is elaborated in a synthetic way: Which way do popular science magazines publish on Facebook and which are the discursive, responsive and dialogic consequences of this phenomenon? Finally, there are issues related to genres, including the authorship and the presumed interlocutor. In addition to these factors, the use or absence of scientific references, as well as the use of hypertexts with links to other websites and blogs are key elements of popular science on Facebook. (AU)

• FAPESP's process: 13/09828-1 - Scientific vulgarization on Facebook: dialogical relationships between scientific utterances and other ideological spheres
• Grantee: Artur Daniel Ramos Modolo
• Support Opportunities: Scholarships in Brazil - Doctorate