Establish the ARIES Advanced Diffusion Center, in addition to the areas of creation and Education

• Grant number: 24/10063-4
• Support Opportunities: Scholarships in Brazil - Scientific Journalism
• Start date: October 01, 2024
• End date: March 31, 2025
• Field of knowledge: Biological Sciences - Microbiology
• Principal Investigator: Arnaldo Lopes Colombo
• Grantee: Igor Otávio Lacerda Sant'Ana
• Host Institution: Escola Paulista de Medicina (EPM). Universidade Federal de São Paulo (UNIFESP). Campus São Paulo. São Paulo , SP, Brazil
• Institution abroad: Escola Paulista De Medicina, Brazil
• Associated research grant: 21/10599-3 - The Antimicrobial Resistance Institute of São Paulo (The Aries Project), AP.CEPID

Abstract

In this part f the working plan, ARIES JC fellow will help to stablish the ARIES Advanced Center of Dissemination, in addition to the creation and Education areas. He or She will also work in the Diffusion of Science and Social Communication. For this purpose, an integrated Communication Plan has been prepared, which include strategic actions for distribution of the contents generated by ARIES. To achieve this goal, there will be a website in line with the Global Health Center of Unifesp, where all the materials will contribute to form panels and data repository. In addition, there will be a special link to press communications and releases. All strategies aim to promote a permanent dialogue with the main objectives of ARIES. Thus, partnerships will be made with the Center for Studies of Society, University and Science (SoU_Ciência), Ex Libris Associated Press and Agencia Bori. ARIES will count with Mr. Jayme Brener as the Executive Director for Diffusion. The ARIES Scientific Dissemination Plan includes the work on : 2. Social Networks - The Advanced Center of ARIES will create pages and links with all social networks, such as Instagram, Twitter, Facebook, LinkedIn, which will dialogue with effective actions experienced by SoU_Ciência and Agencia Bori in the media. Networks will be used accordingly with specificity and with guaranteed frequency and originality. ARIES activities, researchers' actions and research results will be disseminated and strategic action will take place to influence society, public opinion and public policymakers. Articles will be created on LinkedIn, animated infographics on Facebook, Reels videos on Instagram, videos and lives for Youtube. Hashtags to reach scientific and public opinion will be created