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Anime Music Video (AMV), multi and new literacies: the remix in the otaku culture

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Author(s):
Eduardo de Moura Almeida
Total Authors: 1
Document type: Doctoral Thesis
Press: Campinas, SP.
Institution: Universidade Estadual de Campinas (UNICAMP). Instituto de Estudos da Linguagem
Defense date:
Examining board members:
Roxane Helena Rodrigues Rojo; Marcelo El Khouri Buzato; Jacqueline Peixoto Barbosa; Walkyria Maria Monte Mor; Monica Baptista Sampaio Tavares
Advisor: Roxane Helena Rodrigues Rojo
Abstract

This PhD project, linked to the area of concentration Language and Education in Applied Linguistics Program (PPG-LA/IEL/UNICAMP) focus on otaku culture, mainly on the audiovisual productions belonging to the portal animemusicvideos.org (the org), community whose goal is the elaboration and distribution of Japanese animations remixes called Anime Music Videos (AMVs). We seek to describe the AMVs produced in this context according to the theories of Bakhtin and his Circle and thereby outline a Bakhtinian framework of analysis for remix videos that can provide directions for the construction of pedagogical parameters centered on the conception of New Literacies and Pedagogy of Multiliteracies. To do so, we propose to integrate an enunciative-discursive perspective formulated for the verbal language with an analysis objective method of multimodal objects through a mixed research design, quantitative and qualitative, based on statistical distributions of formal choices and stylistic. The corpus prepared for description and analysis from data visualization techniques (mostly, Manovich and Navas), will allow us to create images and graphics to reveal relationships and patterns in our collection of audiovisual data. Therefore, this methodological approach aims to provide productive transitions between the concepts proposed by Bakhtin and his Circle (mostly, architectonic) and analysis of editing and video editing tools (mostly, Amiel and Horwatt) (AU)

FAPESP's process: 15/22567-8 - Anime Music Video (AMV), multi and new literacies: the remix in the Otaku culture
Grantee:Eduardo de Moura Almeida
Support type: Scholarships in Brazil - Doctorate (Direct)