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Innovation diffusion graph models

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Karina Bindandi Emboaba de Oliveira
Total Authors: 1
Document type: Doctoral Thesis
Press: São Carlos.
Institution: Universidade de São Paulo (USP). Instituto de Ciências Matemáticas e de Computação
Defense date:
Examining board members:
Pablo Martin Rodriguez; Carolina Bueno Grejo; Élcio Lebensztayn; Fabio Prates Machado; Valdivino Vargas Junior
Advisor: Pablo Martin Rodriguez

Areas such as politics, economics and marketing are heavily influential in terms of information diffusion. For this reason, several branches of science have studied such phenomena in order to simulate and understand them by mathematical and/or stochastic models. In this context, this phd project aims to generalize innovation diffusion models that there is in the literature. The first model uses the social reinforcement mechanism for diffusion of innovation and which was built for the complete graph. In this case, we consider a finite population, closed, totally mixed and subdivided into four classes of individuals called ignorants, aware, adopters and abandoner of innovation. We prove a Law of Large Numbers and a Central Limit Theorem for the proportion of the population who have never heard about the innovation and those who know about ir but they have not adopted it yet. In addition, we also obtain result for the convergence of the maximum of adopter in a stochastic interval, as well as the instant of time that the process reaches that state. For this study, we used results of the theory of density dependent Markov chains. Furthermore, we formulated a stochastic model with structure stages to describe the phenomenon of innovation diffusion in a structured population. More precisely, we proposed a continuous time Markov chain defined in a population represented by the d-dimensional integer lattice. Each individual of the population must be in some of the M +1 states belonging to the set {0;1;2; :::;M}. In this sense, 0 stands for ignorant, i for i ∈ {1; :::;M - 1} for aware in stage i and M for adopter. The arguments, that allow to obtain sufficient conditions under which the innovation either becomes extinct or survives with positive probability, are studied. (AU)

FAPESP's process: 14/23810-0 - Stochastic models for information diffusion on graphs
Grantee:Karina Bindandi Emboaba de Oliveira
Support type: Scholarships in Brazil - Doctorate