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The yellow fever minions: a bakhtinian analysis

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Author(s):
Natasha Ribeiro de Oliveira
Total Authors: 1
Document type: Master's Dissertation
Press: Araraquara. 2020-04-01.
Institution: Universidade Estadual Paulista (Unesp). Faculdade de Ciências e Letras. Araraquara
Defense date:
Advisor: Luciane de Paula
Abstract

The study aims to analyze the constitution of the minion subjects in relation to otherness with the subject Gru present in the films of the Despicable Me franchise (2010, 2013, 2015 and 2017). Is is considered the existence of a “yellow fever ‘minions’” present in society from the film characters. Therefore, the theory is that of the philosophy of language of the Bakhtin Circle, with the concepts of language, utterance, dialogue, ideology and subject as guiding principles. The research method, dialectical-dialogical, carried out by comparison, foresees other utterances related to the franchise as a way to corroborate with the reflection about not only the working relationships (present between minions and Gru), but the transformation of entertainment films into products of massive consumption, like Facebook pages, of a humorous and political nature. When reflecting on the construction of the relationship between minions and Gru, we think about the production, circulation and social reception of films, as this relationship goes beyond cinema screens and makes a living, with new meanings, in physical and symbolic consumer products. It is a qualitative research, of a bibliographic nature, developed by interconnected stages of description, analysis and interpretation. The relevance and justificative of the study is to reflect on the relationship between production, circulation and reception of aesthetic-media utterances in contemporary times related to life, by collaborating with the thinking about the relevance of the bakhtinian approach as a theoreticalanalytical foundation of syncretic utterances. As a result, it is believed that there is an image of minions built in the films (in alterity with Gru) that enabled the creation of a “yellow fever” around these subjects, making them a phenomenon of selling that went beyond the cinema screens to go viral in different social spheres. (AU)

FAPESP's process: 17/26629-3 - The yellow fever minions: a bakhtinian analysis
Grantee:Natasha Ribeiro de Oliveira
Support Opportunities: Scholarships in Brazil - Master