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Cibersemiotics and design process: methodology in review

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Author(s):
Gilfranco Medeiros Alves
Total Authors: 1
Document type: Doctoral Thesis
Press: São Carlos.
Institution: Universidade de São Paulo (USP). Escola de Engenharia de São Carlos (EESC/SBD)
Defense date:
Examining board members:
Anja Pratschke; José dos Santos Cabral Filho; Maria Gabriela Caffarena Celani; David Moreno Sperling; Caio Adorno Vassão
Advisor: Anja Pratschke
Abstract

The thesis explores the Cibersemiotic approach to design processes from the perspective of digital mediation and its relationship with contemporary architecture. It presents a review of existing digital design processes, based on the assumption that the practice of architects and designers, according to the contemporary modes of life, currently requires a different position in relation to the management of information, as well as a critical reflection on the design methods used in the architecture of the digital age. The thesis\' theoretical foundation is based on the Cibersimiotic work produced by the Danish philosopher Søren Brier, which unifies two important conceptual frameworks: the Semiotics by Charles Sanders Peirce and the Second Order Cybernetics proposed by Heinz von Foerster. The thesis proposes a structure (or framework) to analyze existing designs from the cibersemiotic point of view, as well as a structure (or framework) for the digital design processes themselves. The work is presented in two parts. The first examines the digital processes and production as well as the theories they are based on. This part also presents the theoretical context for the structure (or framework) used to analyse selected existing designs and introduces the framework. The second part presents strategies for digital design and proposes the cibersemiotic framework for digital design processes. It is believed the thesis contributes towards the expansion of the Cibersemiotic theoretical paradigm as well as provides a working framework for the increasingly complex processes of digital design. Assuming other spatialities and interconnections will arise from the update levels established from communication between different systems as well as new social and cultural challenges, it is essential that architects are aware of available theories and processes for optimizing design potential and expand the possibilities for Architecture and Urbanism. (AU)

FAPESP's process: 10/17717-7 - Architecture, Semiotics and Second Order Cybernetics: Observation, Representation and Performance in Design Processes
Grantee:Gilfranco Medeiros Alves
Support Opportunities: Scholarships in Brazil - Doctorate