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Environmental discourse of TV: Amazon by \Globo Reporter\

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Author(s):
Juliana de Oliveira Vicentini
Total Authors: 1
Document type: Master's Dissertation
Press: Piracicaba.
Institution: Universidade de São Paulo (USP). Escola Superior de Agricultura Luiz de Queiroz (ESALA/BC)
Defense date:
Examining board members:
Antonio Ribeiro de Almeida Junior; Thales Haddad Novaes de Andrade; Zilda Marcia Gricoli Iokoi
Advisor: Antonio Ribeiro de Almeida Junior
Abstract

Mass media are ubiquitous in contemporary society, legitimating discourses. One of the subjects widely covered by the media is the environment. In Brazil, television is the reference for ordinary citizens to obtain information about environmental issues. The \"Globo Reporter\" is in the air for many years on Brazilian television. It can be considered as one of main means to popularize discourses on environment. Known internationally for its complexity and for being partially responsible for the environmental stability of the planet, the Amazon has been discussed by various social segments, both in the national and international scenarios. Therefore, the environment has become one the issues most discussed periodically by the \"Globo Reporter\" program. The objective of this research is to analyze how the Amazon was conveyed by the \"Globo Reporter\" program throughout the year 2010. For that purpose, we developed content analysis and critical discourse analysis. In the programs analyzed, the Amazon is associated with nature, where the focus lies in images of rivers, the forest and biodiversity. The other issues that could be addressed were largely underreported. Thus the current discourse of the program is still rooted in the ancient views of travelers, who associated the region to a paradise, conveying the idea that the Amazon is a paradise and a land of superlatives. That region is constantly (re) discovered by the program, once it is shown as an isolated place and yet to be explored. It was verified that the Amazon is displayed with bias, where \"Globo Reporter\" selects specific fragment of the forest and homogenizes it for the whole territory. The selected population that integrate the images of the program is directly tied to the natural world: the river-bank population. The people that are portrayed in that television discourse are in the background, therefore, they are not treated as historical subjects, but as ornaments of the Amazon to reinforce the idea that the Amazon is equated to nature. The legitimate source of news presented in the program was the official source, that is, people who represent the government. However, those people are allowed to speak only in the direction of what the \"Globo\" considers relevant. Thus, the main source of the program is the TV station itself. The \"Globo Reporter\" can be considered as part of the process of informal education for individuals, so this biased view on Amazon conveyed by the program can influence the way people perceive that region, i.e., it can mislead viewers . (AU)

FAPESP's process: 10/04457-7 - The environmental discourse on TV: the Amazonia of Globo Repórter
Grantee:Juliana de Oliveira Vicentini
Support Opportunities: Scholarships in Brazil - Master