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Journalism and knowledge production in the feminist movement: analysis of Think Olga and Revista AzMina

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Author(s):
Heloisa Souza dos Santos
Total Authors: 1
Document type: Master's Dissertation
Press: Artes. 2019-10-08.
Institution: Universidade Estadual Paulista (Unesp). Faculdade de Arquitetura. Artes. Comunicação e Design. Bauru
Defense date:
Advisor: Caroline Kraus Luvizotto
Abstract

Aiming for visibility and transformation, the social movements make use of the internet and the media to delate about their problems, thus organizing and producing their own journalism activities. This research seeks to analyze and identify the ways that social movements produce knowledge through journalism doing, which is a form to interpret and register the reality and their own expertise. The chosen objects, the Revista AzMina and the Think Olga are connected to the feminist movement and propose to empower and create awareness in women through information and journalism. This study is a comparative analysis that uses the Content Analysis method sustained by qualitative descriptions of the online environment, to identify functions of communication for mobilization and frames in those narratives. At first, the communication strategies and the content construction in the websites are analyzed using a qualitative description. At the second part of the empirical research, the Content Analysis is applied, using as material the reports and texts published by both organizations. It is expected to identify the journalistic practices that guides this kind of content as a form of knowledge construction and social transformation, collaborating to the social movements and media studies. The results show a strategic use of the visual resources and a strong presence in the social media in the case of both objects. Notwithstanding the many similarities, it was identified some differences at the organizations positioning in order to execute their tasks: Revista AzMina shows a much more participating posture, while Think Olga treats information as a tool for social change. The texts analyzed suggest that the knowledge can be produced by two means through the journalistic activities: circulating information produced by the NGOs and during the news making process, which is based on the feminist intersectional ethics. The present research is sponsored by FAPESP and CAPES, process number 2017/21587-0, São Paulo Research Foundation (FAPESP). The opinions, hypotheses and conclusions or recommendations expressed in this material are of the author's responsibility and do not reflect FAPESP and CAPES opinions. (AU)

FAPESP's process: 17/21587-0 - Online journalism and knowledge production in social movements
Grantee:Heloísa Souza dos Santos
Support Opportunities: Scholarships in Brazil - Master