Full text
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| Author(s): |
Laura Stocco Felicio
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | São Paulo. |
| Institution: | Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD) |
| Defense date: | 2023-06-15 |
| Examining board members: |
Vânia Carneiro de Carvalho;
Inés Pérez;
Marinês Ribeiro dos Santos;
João Luiz Maximo da Silva
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| Advisor: | Vânia Carneiro de Carvalho |
| Abstract | |
This research deals with the use of electrical appliances in food preparation in domestic spaces in São Paulo between the 1920s and 1960s, with the objective of demonstrating their active role in shaping the concept of the \"modern kitchen\". The hygienic and rationalization practices that were present in the process of urban expansion and industrialization of São Paulo in that period remodeled the home, guided by the idea of progress. As part of a capitalist modernization project, this process was stimulated and disseminated by the expansion of consumption and intensification of advertising aimed at the female audience, which was in large part responsible for the circulation, in São Paulo, of models of home, family and domestic work common in the United States. In this historical context, the study of the use of electrical appliances in food processing, carried out by comparing different sources such as advertisements, catalogs, instruction manuals, home economics manuals and magazines, allowed us to question the discourses that standardized domestic routines The coexistence of new technologies with old habits, practices, and bodily standards in the kitchen reveals a dissonance between the reality of São Paulo and that disseminated by US ideals of modernity and shows that, in Brazil, the introduction of home appliances deepened gender, race and social class inequalities. (AU) | |
| FAPESP's process: | 19/19840-5 - The electrification of the kitchen: the domestic space in the cast of modernity (São Paulo, 1908-1960) |
| Grantee: | Laura Stocco Felicio |
| Support Opportunities: | Scholarships in Brazil - Master |