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Under the drawings crosshairs: antifeminist representations in the humor magazines PBT and O Malho (Argentina and Brazil, 1904-1918)

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Author(s):
Thaís Batista Rosa Moreira
Total Authors: 1
Document type: Master's Dissertation
Press: São Paulo.
Institution: Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD)
Defense date:
Examining board members:
Stella Maris Scatena Franco; Mara Elisa Burkart; Mônica Karawejczyk; Elias Thome Saliba
Advisor: Stella Maris Scatena Franco
Abstract

The research aims to comparatively analyze a series of antifeminist publications featured in the humorous illustrated magazines PBT (Argentinian) and O Malho (Brazilian). The historical sources are diverse, incorporating illustrated texts, opinion articles, and photographic reports. Graphic humor, in particular, was highly relevant, given the significant number of caricatures, cartoons, and comic strips published between 1904 and 1918. Both PBT and O Malho expressed a hegemonic tendency in the press of that time, portraying feminist demands and the struggle for women\'s suffrage in a satirical tone, aiming to ridicule and delegitimize the political actions of these sectors. The humorous illustrated magazines, which were reasonably accessible and printed in a modern and visually appealing format, played a prominent role in the proliferation of these anti-feminist discourses, as they maintained high circulation numbers, and their main sources of content were current political events. In addition to the right to vote, the prospect of achieving other demands, such as equality of civil rights and expanded access to education and professionalization, generated suspicion and opposition in the periodicals. \"Feminist progress\" was seen as evidence that women would \"masculinize,\"abandon the home,\" and \"invade male jobs,\" while, on the other hand, men would become increasingly \"effeminate,\" illustrating a \"crisis of masculinity.\" Therefore, this work seeks to historically contextualize the debate on women\'s emancipation, especially in Argentina and Brazil, with a primary focus on the opposing and derogatory stance present in satirical press. Its purpose is to understand the similarities and differences in the experiences of both countries based on the political and cultural contexts that underpinned antifeminist discourses, taking into consideration the specificities of the press at that time. To achieve this, the research establishes the definition of sexist humor as the predominant bias in PBT and O Malho concerning publications that dealt with feminism, women\'s suffrage, and other gender-related issues as crucial (AU)

FAPESP's process: 20/05001-9 - No he sido ni soy un misógino: antifeminisms in the illustrated humor magazines PBT and O Malho (Argentina and Brazil, 1904-1918)
Grantee:Thaís Batista Rosa Moreira
Support Opportunities: Scholarships in Brazil - Master