The other rules of the game: an analysis of the relationship between the fashion industry and the contemporary art market.Fondation Louis Vuitton (Paris, França) and Collection Pinault as case studies

Author(s)

Henrique Grimaldi Figueredo

• Document type: Doctoral Thesis
• Press: Campinas, SP.
• Institution: Universidade Estadual de Campinas (UNICAMP). Instituto de Filosofia e Ciências Humanas
• Defense date: 2024-03-18

Examining board members

Renato Ortiz; Michel Nicolau Netto; Maria Lucia Bueno Ramos; Miqueli Michetti; Paula Maria Guerra Tavares

• Advisor: Renato Ortiz

Abstract

Identifying the circumstances that have favored the advances of a privileged corporate elite over the arts - namely the retraction of public investments in this sector from the 1980s onwards; the growing financialization and speculation on cultural goods and the consolidation, via globalization, of new forms of capitalism - this investigation starts from the hypothesis that the artistic field has undergone certain transformations that have culminated in a readjustment of the "rules of the game", now favoring the great patrons. Taking Bernard Arnault and François Pinault, the French mega-collectors associated with the luxury world, as a starting point, this work seeks to understand and characterize the specificity of the relationship between art and fashion materialized in the Fondation Louis Vuitton and the Pinault Collection, the artistic-institutional branches of the two largest luxury conglomerates on the planet, Louis Vuitton Moët Hennessy (LVMH) and the Kering Group.In order to explore the extent of the corporate intervention of the luxury fashion world in the field of contemporary art - whose entry point is, as we understand it, the market - this research used two case studies to reflect on, systematize and qualify the effects and consequences of these activities on art, artists and their modes of circulation and survival, as well as their material and symbolic repercussions in the luxury world itself (AU)

• FAPESP's process: 19/10315-5 - The other rules of the game: an analysis of the relationship between the fashion industry and the contemporary art market: Fondation Louis Vuitton and Pinault Collection as cases
• Grantee: Henrique Grimaldi Figueredo
• Support Opportunities: Scholarships in Brazil - Doctorate