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| Author(s): |
Fernanda Junqueira Rodrigues
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | Campinas, SP. |
| Institution: | Universidade Estadual de Campinas (UNICAMP). Instituto de Artes |
| Defense date: | 2009-08-28 |
| Examining board members: |
Maria Lucia Bueno Ramos;
Nuno César Pereira de Abreu;
Zuleika de Paula Bueno
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| Advisor: | Maria Lucia Bueno Ramos |
| Abstract | |
The transformation of the mode of production in the costumes composition in Brazilian telenovelas has maintained close relationship with the process of capitalist modernization during the 70th years in Brazil. This is also true for the transformation of the melodramatic narratives. From 1973 elements of contemporary fashion were introduced - when costume designer Marília Carneiro joined TV GLOBO - which reflects modernization of the melodramatic genre. This genre approaches to the everyday thematic, with the professionalization and rationalization of artistic creation process. This paper proposes an investigation about this transition process in the mode of production and characterization of fictional characters - whose composition moved from the costume fashion workshops to street shops - and a reflection about the power of Brazilian telenovelas in launching new trends and their possible relationship with matrices of popular culture. (AU) | |