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| Author(s): |
Taís Viudes de Freitas
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | Campinas, SP. |
| Institution: | Universidade Estadual de Campinas (UNICAMP). Instituto de Filosofia e Ciências Humanas |
| Defense date: | 2010-08-17 |
| Examining board members: |
Maria Lygia Quartim de Moraes;
Liliana Rolfsen Petrilli Segnini;
Helena Hirata;
Selma Borghi Venco;
Leonardo Gomes Mello e Silva
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| Advisor: | Maria Lygia Quartim de Moraes |
| Abstract | |
The world of labor has been under transformation, originated by technological development, which leads to an increase of productivity. In this context, new professions emerge, as telemarketing, marked by an intense flexibility and high level of precariousness in labor relations. The offer of these services extends 24 hours a day and 7 days a week, demanding flexibility on work schedule from the workers. The female workforce is majority in telemarketing, and the employers explain that by the fact that social constructions on how women are represented in our society comply with the demands of qualification in the sector. In this study, there is an attempt to make a sociological analysis of the concept of time in two different senses: as controlling and regulating productive time and as organizing social reproduction time. As flexible working days are frequent in telemarketing business, the consequences of this practice to workers' social life should be analyzed. In order to do that, the object of study are female call center operators, especially those who work under exceptional schedules and have their shifts frequently alternated, being telemarketing a profession that allies high technology and computerization to control and dynamism of productive time, as well as the demand of flexible working time (AU) | |