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| Author(s): |
Maicon Gouvêa de Oliveira
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | São Carlos. |
| Institution: | Universidade de São Paulo (USP). Escola de Engenharia de São Carlos (EESC/SBD) |
| Defense date: | 2009-04-16 |
| Examining board members: |
Henrique Rozenfeld;
Daniel Capaldo Amaral;
André Leme Fleury
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| Advisor: | Henrique Rozenfeld |
| Abstract | |
Although the front-end activities are critical to the success of NPD, they are in fact almost ineffective in practice. One opportunity to improve them is the integration of methods used in front-end, which have been applied stand-alone. A bibliographical review showed that technology roadmapping (TRM) and portfolio management are stand out methods for the front-end of NPD. This finding motivated the research question of our work: Can the integration of TRM and portfolio management contribute to improve the front-end of NPD? Hence, this work evaluates the potential of this integration based on a case study at a small technology-based company. The study applied a method built in research for integrated application of technology roadmapping and portfolio management, the ITG method. In this specific case, the front-end of NPD benefited from the integration. Among the contributions are: the rising of front-end effectiveness and the alignment of new product project proposals with business strategies, market wants and technological capabilities. Therefore, the methods integration appears to constitute a productive field to help companies in the activities of the NPD front-end. (AU) | |