Full text
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| Author(s): |
Atol Fortin de Oliveira
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | São Paulo. |
| Institution: | Universidade de São Paulo (USP). Instituto de Matemática e Estatística (IME/SBI) |
| Defense date: | 2012-09-27 |
| Examining board members: |
Cristina Gomes Fernandes;
Arnaldo Mandel;
Flávio Keidi Miyazawa
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| Advisor: | Cristina Gomes Fernandes |
| Abstract | |
In this project we present three Internet sponsored search advertising models, and mechanisms related to each model, analyzing properties such as stability, optimality, strategy-proof, and time consumption. We start presenting one of the first articles on the problem of sponsored search advertising. Next, we present other two models. The first one allows exclusivity advertising. The second model allows a wider variety of options for both the auctioneer and the bidders, including minimum selling prices and maximum buying prices. (AU) | |
| FAPESP's process: | 10/04567-7 - Auctions for advertising on the Internet |
| Grantee: | Atol Fortin de Oliveira |
| Support Opportunities: | Scholarships in Brazil - Master |