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The cultural alibi: new forms for the valorization and reproduction of space in the contemporary metropolis

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Author(s):
Julio Cesar Ferreira Santos
Total Authors: 1
Document type: Master's Dissertation
Press: São Paulo.
Institution: Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD)
Defense date:
Examining board members:
Ana Fani Alessandri Carlos; Aureanice de Mello Correa; Odette Carvalho de Lima Seabra
Advisor: Ana Fani Alessandri Carlos
Abstract

The (re)production of the metropolises for sale on the world market works through the production of new spatial forms associated with contemporary urbanization. Industry formerly organized urban space in known patterns, but now the metropolis is shaped by a relative dispersion of industrial activity. In the wake of this movement, new processes and strategies have been engineered, geared towards urban restructuring, and reproducing the metropolis according to new strategies targeted at the production of the Downtown, currently in decline, as \"new centrality. These strategies focus on the recovery of degraded urban areas in order to entice social classes with greater purchasing power back to the downtowns or other revitalizing areas. To realize these strategies, culture is manipulated as a product, and is bolstered within the logic of an ideology of development. Thus, the object of this research is the study of spatial policies aimed at revitalizing urban areas policies that work within the cultural discourse articulated by the State and capital to overcome existing barriers to the valorization of the value and the circulation of capital. By extension, we see the relationship between political and economic processes of production of new spaces, using ideologies materialized in new forms and relations engendered in the central area of the metropolis. Our principle goal is to discuss the terms within which culture appears in the interior of the process of (re)production of urban space starting from the urban core. We hypothesized that projects supported by a cultural \"alibi\" that create landmarks in the new landscapes of power and money in Rio de Janeiro and São Paulo are key to discover the structural change within which we are currently living and, particularly, a new stage of Brazilian urbanization. Indispensable in this endeavor is to rescue the historical process of urbanization in Rio de Janeiro, from its origins to the present moment, highlighting Lapa as a privileged site in this analysis. São Paulo also forms part of the investigation; toward the end of the work we study revitalization of the area known as Cracolândia, in the Downtown outskirts. Comparative study of the two cases strengthens our analysis of contemporary trends in the reproduction of urban space. (AU)