Environmental management in industries toiletries, fragances and cosmetics of state of São Paulo: a new perspective for responsible environmental action

Author(s)

Vivian Fernanda Mendes Merola

• Document type: Master's Dissertation
• Press: São Paulo.
• Institution: Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD)
• Defense date: 2011-11-29

Examining board members

Wanderley Messias da Costa; Marcio Antonio Cataia; Fabio Betioli Contel

• Advisor: Wanderley Messias da Costa

Abstract

The performance of the productive sector in environmental scenario and the growing concern for the environment cause a pressure of different social actors, which falls on the productive sector in general. There are also new pressures on trade/ environment of the countries called \"ecosensíveis\". In this scenario, companies have increasingly seen themselves obliged, either by legal mechanisms, or by social pressure, adapt to new patterns of behavior, policies and adopting environmentally friendly business planning. Because of all the advances in science and technology in the mitigation and prevention of environmental changes in the manufacturing sector did not take long to happen. Obviously, the process of regulatory compliance and environmental legislation is not yet present in 100% of Brazilian industries, on the contrary, there is, especially small and medium-sized gap in an introduction of environmental adequacy in their production processes. Currently, we can see a trend of large companies to link their products to the institutional image of respect for the environment. This concern requires new attitudes because of the impact that economic activity has on the natural environment. Following this process, the implementation of environmental management systems is revealed as a tool to minimize the negative effects of industry. Focusing on this issue, this paper aims to identify the factors that determine the paradigm shifts of the industries in general, but more specifically in the sector of perfumery and cosmetics industry in São Paulo.The Perfumes and Cosmetics sector was chosen because it represents a growing sector of the chemical industry, which invests in technology and seeks to establish some large corporations through a imaging environmentally accepted in national and international scene. Another factor that justifies this choice is its economic growth seen in the last two decades, with considerable data to generate direct and indirect jobs in the Brazilian trade balance, in addition to its extensive supply chain. (AU)