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| Author(s): |
Artur Daniel Ramos Modolo
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | São Paulo. |
| Institution: | Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD) |
| Defense date: | 2012-12-14 |
| Examining board members: |
Sheila Vieira de Camargo Grillo;
Irene de Araujo Machado;
Simone Ribeiro de Avila Veloso
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| Advisor: | Sheila Vieira de Camargo Grillo |
| Abstract | |
This research aims at analyzing the interplay between the political and everyday life spheres in the digital micro blog genre of the candidates running for the Brazilian presidential elections in 2010. The main research corpus is an archived compilation of all the material posted on Twitter by the three main candidates running for President in Brazil Dilma Rousseff, José Serra and Marina Silva during the official campaign period (July 6th, 2010 / October 31st, 2010). In order to achieve such propositions, the following research question has been elaborated: How does the interrelationship between the political and everyday life spheres happen in the microblog of the candidates to the Brazilian presidency in the elections of 2010? The contributions of the Bakhtin Circle will be used as the theoretical and methodological basis. In a first analytical level, we will observe the broader social context involving the 2010 elections. Based on these reflections, we have found out the multiple dimensions of the dialogical relationships that are present in the corpus utterances. The results obtained by this research illustrate the alternation between messages with an informal style, aiming at approaching the candidate to his electors, typical of everyday conversations and primary genres (simple), and dense messages that deepen the debate with social-political content, that is, the secondary genres (complex). It must be pointed out that the heterogeneity of the microblog genre is enhanced by hypertext resources that create multimodal content: verbal (support messages, descriptions of everyday life), visual (pictures, videos), and audio (jingles, songs). We evaluated, in conjunction with hypertextuality, the dialogical relationships present in the corpus: the agreement, controversy, quoted speech, polemic, objections, etc. (AU) | |
| FAPESP's process: | 11/03240-7 - Hipertextuality and dialogism at the microblog digital genre of brazilian presidential candidates for 2010 elections |
| Grantee: | Artur Daniel Ramos Modolo |
| Support Opportunities: | Scholarships in Brazil - Master |