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| Author(s): |
Gysele Lima Ricci
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | São Carlos. |
| Institution: | Universidade de São Paulo (USP). Escola de Engenharia de São Carlos (EESC/SBD) |
| Defense date: | 2010-02-08 |
| Examining board members: |
Edmundo Escrivao Filho;
Cintia Rejane Möller Araújo;
Mario Sacomano Neto
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| Advisor: | Edmundo Escrivao Filho |
| Abstract | |
The general aim of this research is to evaluate the existence of an orientation of the organizational control utilized in small and medium sized hotels and its adequacy for the key competitivity factors of the sector. The research was conducted in the central region of São Paulo State comprising the Paulista Circuits of Chapada Guarani and Ecocaipira, based on the vacuum that exists between the strategic and operational visions in the entrepreneural management, i. e., the lack of integration between the strategic guidelines and the operation of the enterprises. The performance measurement is an activity that aims to gradually improve the action of enterprises, so that they keep themselves competitive, which is the basis in the strategic process. The field work was divided into three stages, of which the first and the second focused on the quantitative approach. In the first phase the aim was the identification and quantification of hotels in the central region of São Paulo state, considering the mapping of the research group of GEOPE at São Carlos Engineering School - USP. In the second phase, the concern about the performance control and measurement of the organization was characterized. Finally, the third phase focused on the qualitative approach, in which a case study was conducted in order to verify the indicators utilized by the enterprises and check that they are oriented towards competitiveness. As a main result, it was possible to observe that the performance control mechanisms are adequate for the characteristics of the social context of each organization and, therefore, related to the enterprise strategy. The performance indicators of large and small hotels are similar, differing only in their formalization. (AU) | |