CV Lattes
Google Scholar Citations
Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade (FEA) (Institutional affiliation from the last research proposal) Birthplace: Brazil
I am a post-doctoral researcher at the Economics, Business and Accounting School of University of Sao Paulo (FEA-USP). I received a Ph.D. and an MSc from this institution, and my research focuses on consumer judgment and decision-making, approaching It through discrete choice models. As part of my Ph.D. program, I was a visiting researcher at the Institute for Choice University of South Australia, in Sydney, Australia (2016-2017). My teaching experience (undergrad and postgrad) comprises disciplines related to marketing research, quantitative and qualitative methodology, consumer behavior and marketing, including product management and operational and strategic marketing. I am currently a member of the High Council of ABEP (Association of Brazilian Market, Opinion and Media Research Organizations), leading the committee responsible by the ?Critério Brasil? that is the socioeconomic status criteria most used by the marketing industry in the country. Moreover, I have more than 20 years of experience in the marketing research business, leading projects for the largest national and international companies operating in Brazil, in industries like automotive, fast movable consumer goods, pharmaceutical, finance, among others. (Source: Lattes Curriculum)
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Transformative consumer research (TCR) has as a normative objective to improve individuals' well-being and guides the development of this project. The object of study of this project is the heterogeneity of consumers' choices and the psychological mechanisms used so that the behavior adapts to the situational variables and the sociocultural context. Choices are a means for consumers to ac…
Judgment and decision is receives contributions from different scientific disciplines. Choice theory, specifically, is studied from three main approaches. The focus of this project is to study judgment and decision from the economic tradition, from de psychological or behavioral tradition and from the tradition that examines choice as observations revealing preferences, regardless the men…
This project will develop empirical consumer behavior models, in the domain of the sharing economy, and will test its propositions through econometric models. The project is inspired by the theoretical framework proposed by Dellaert (2019), and the empirical application will integrate real individual market behavior and attitudinal data. Sharing economy is a booming market phenomenon, in …
Judgment and decision is receives contributions from different scientific disciplines. Choice theory, specifically, is studied from three main approaches. The focus of this project is to study judgment and decision from the economic tradition, from de psychological or behavioral tradition and from the tradition that examines choice as observations revealing preferences, regardless the men…
| 2 / 2 | Completed scholarships in Brazil |
| 2 / 2 | Completed scholarships abroad |
| 4 / 4 | All Scholarships |
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